How to add an AI chatbot to WordPress

There are two ways: install a chatbot plugin, or paste a hosted chatbot's snippet into your site's footer. Here's how each works, and the steps with ClearMakes Agents.

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1. Copy the snippet

Copy snippet

var script = document.createElement('script');
script.src = 'https://agents.clearmakes.com/agents.js?v=2';
script.onload = function() {
  ClearMakesAgents.init({
    title: 'Acme',

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In short

To add an AI chatbot to WordPress, you either install a chatbot plugin from the WordPress plugin directory, or paste a hosted chatbot's snippet before the closing body tag, usually with a header-and-footer code plugin. ClearMakes Agents is a hosted chatbot trained on your own site and documents; it is free to start.

By the ClearMakes team · Last updated 29 September 2026

Plugin or snippet: which should I use?

A plugin runs inside WordPress; a snippet loads a chatbot that's hosted elsewhere. A snippet keeps your site light and works the same if you ever leave WordPress.

Plugin: set up from your dashboard, but it adds to your site and updates like any plugin.
Snippet: one line of code, the chatbot is run and updated by its maker.

Where does the snippet go in WordPress?

Just before the closing body tag, on every page. The simplest way is a plugin that adds code to your site's footer, so you never edit theme files.

Any theme: install a header-and-footer code plugin, paste the snippet into its footer box and save.
Classic themes: some have a footer scripts box in the theme settings.
Avoid editing footer.php directly: a theme update can erase it.

How do I train the chatbot on my WordPress content?

Give the chatbot your site's address and let it read your pages. Then add anything that isn't online, such as price lists or policies, as documents.

ClearMakes Agents reads up to 200 pages per website, and pulls out FAQs and tables.
Re-add or refresh the website after big changes to your content.

What you get with ClearMakes Agents

A chatbot that knows your WordPress site, set up from your browser.

Reads your WordPress pages

Add your address, and it reads your pages, FAQs and tables.

Plus your documents

Price lists, manuals and policies as PDF, Word or Excel.

Your site's colours

The chat can take your brand colour, name and greeting.

Paste once

Later changes to the agent reach your site without a new snippet.

Read every conversation

See what visitors ask, in your dashboard.

Free to start

30 conversations a month on Free; Starter is $12 a month.

How to set it up

Add it to WordPress in about ten minutes

1
Create the agent
Sign up, create an agent and add your website address and documents.
2
Copy the snippet
Open Publish › Website widget and select Copy snippet.
3
Paste it into your footer
In WordPress, paste it into your footer code plugin, save, and open your site to test.

Check it before you tell anyone

1The chat button shows on your home page and on an inner page.
2It answers your five most common questions correctly.
3It says what to do when it doesn't know, such as your contact page.
4The colours and name match your site.
5It works on your phone.
6Any caching plugin has been cleared, so visitors get the new footer.

Questions

Frequently asked questions

Do I need a WordPress plugin for an AI chatbot?

Not for the chatbot itself. You need a place to paste one snippet before the closing body tag; a header-and-footer code plugin is the simplest.

Will it work on WordPress.com?

On WordPress.com, scripts and plugins need a plan that allows plugins, with hosting features switched on (WordPress.com support, checked 29 September 2026). Self-hosted WordPress sites can always add a footer snippet.

Will it slow my site down?

The chat loads separately from your page and only opens when a visitor clicks it.

Does the same snippet work on Shopify, Wix or Webflow?

Yes. Any site that accepts custom code in its footer works; look for custom code, footer scripts or code injection.

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